Sunday, January 17, 2010

The Modern Camera is Trying to be a Ray Gun

"The Yashica Electro-35 GT is the spaceage camera your family will love. Take beautiful pictures day or night. Automatically. Without any nonsense. Just aim, focus and shoot. The GT's computer brain and electronic shutter will do the rest."

Excerpt from camera ad in Sontag's On Photography.

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